MarketInsightsReports present a comprehensive research report namely “Global Clickstream Analytics Market Report 2019″ which reveals an extensive analysis of global industry by delivering the detailed information about Forthcoming Trends, Customer’s Expectations, Technological Improvements, Competitive Dynamics and Working Capital in the Market. This is an in-depth study of the market enlightening key forecast to 2025.
In 2018, the global Clickstream Analytics market size was 730 million US$ and it is expected to reach 2260 million US$ by the end of 2025, with a CAGR of 15.2% during 2019-2025.
Market Key Players
Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), Vlocity, Inc (US).
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Clickstream analysis is useful for web activity analysis, software testing, market research, and for analyzing employee productivity.
The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.
Market segment by Type, the product can be split into
Market segment by Application, split into
Click path optimization
Basket analysis and personalization
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Objective of the Report
The objective of the report is to present a comprehensive analysis of Global Clickstream Analytics Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all aspects of the industry with a dedicated study of key players that includes market leaders, followers and new entrants by region. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors by region on the market are presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding Global Clickstream Analytics Market dynamics, structure by analyzing the market segments and project the Global Clickstream Analytics Market size. Clear representation of competitive analysis of key players by type, price, financial position, product portfolio, growth strategies, and regional presence in the Global Clickstream Analytics Market make the report investor’s guide.
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