The report presents an in-depth assessment of the China Ready-to-Drink (RTD) Coffee including enabling technologies, key trends, market drivers, challenges, standardization, regulatory landscape, deployment models, operator case studies, opportunities, future roadmap, value chain, ecosystem player profiles and strategies. The report also presents forecasts for China Ready-to-Drink (RTD) Coffee investments from 2020 till 2025.
China Ready-to-Drink (RTD) Coffee Market is witnessing a CAGR of 3.5% during the forecast period (2019-2024).
The China Ready-to-Drink (RTD) Coffee market is highly competitive and consists of a number of major players: Nestle S.A, Starbucks Corporation, Suntory Holdings Ltd, Uni-President Enterprises Corp., The Coca-Cola Company, Tsing Hsin International Group, Pepsico Inc., Barista and others
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Scope of the Report
The scope of China Ready-to-Drink (RTD) Coffee Market is segmented by distribution channels (Supermarkets/Hypermarket, Convenience stores, Foodservice channels, Online retail, and Other Distribution Channels).
Key Market Trends
Increase in number of Specialty stores
Coffee consumption is increasing in China and is going to increase during the forecast period. There is a trend towards coffee culture which has been developed over the last decade largely due to the influence of Cosmopolitan Beijing and Shanghai. The Younger generation think Coffee as a way of life and Coffee shop trend is all about the environment, the comfort, and fashion. Further health awareness among educated consumers with comparatively strong consumption are interested in purchasing coffee in Speciality stores. Coffee Chains like Starbucks have been pushing coffee culture onto young people, who now enjoy hanging out drinking out with friends in coffee shops. With this growing coffee shop trend, there is a rise in the number of Speciality stores in China and is going to propel the RTD coffee market during the forecast period.
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Growing Preference for Coffee over Tea
Consumers in China are preferring coffee over tea as it appeals to adventurous young, rich, and urban consumers. This is because originally coffee is considered as a Western concept by most Chinese consumers. Manufacturers have targeted Westernized young professionals as the main target market for RTD coffee. Another large consumer group that influences RTD coffee consumption is returnees. Many of these returnees have lived in Western countries for a decade and have become accustomed to the RTD coffee culture. Upon their return to China, they continue living in the manner they have become accustomed to. Foreign expatriates making them as a large proportion of coffee consumers in China. China doubled its coffee imports from 2012-2017. This is a mostly urban phenomenon, with most rural areas largely untapped. This untapped potential is going to propel the demand for RTD coffees during the forecast period.
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What are the market factors that are explained in the report?
–Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.
–Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.
–Analytical Tools: China Ready-to-Drink (RTD) Coffee Market report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter’s five forces analysis, feasibility study, and investment return analysis have been used to analyzed the growth of the key players operating in the market.
The research includes historic data from 2014 to 2019 and forecasts until 2025 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs.
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