Augmented Reality and Virtual Reality Market Size 2022 with 32.5% CAGR : Innovation Strategies & Recent Industry Developments With Top Players and Forecast Up to 2029

Augmented Reality and Virtual Reality Market will exhibit a CAGR of 32.5% in the forecast period of 2022 to 2029 and is expected to reach USD 190.07 billion by 2029.

Exactitude consultancy has announced the publication of Global Augmented Reality and Virtual Reality Market, a new research that encompasses regional and global market data and is projected to produce a profit from 2022 to 2029.The report looks into this market in depth. The present market trends and dynamics are assessed, assisting in the mapping of the global Augmented Reality and Virtual Reality market’s path. It incorporates precise and anticipated market estimations in terms of value and volume, technical advancement, macroeconomic and governing market aspects to offer a realistic picture of the current market position.

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Driver: Rising demands of augmented reality in retail and e-commerce

The pandemic has led to a sudden shift of shopping culture towards online shopping. Since during the pandemic, return policies on many websites were disabled, the virtual fitting rooms, virtual try-on for make-up and jewellery helped the customers to identify if the products really suit them. This helped to increased their convenience in shopping. The augmented reality technologies facilitate the customer satisfaction and hence, the convenince will lead to the increased demand in this sector, which helps to drive the market growth for augmented reality.

Top Leading Companies of Global Augmented Reality and Virtual Reality Market are Google, PTC, Apple, Sony, Samsung Electronics, Microsoft, HTC, Oculus, Seiko Epson, Lenovo, Wikitude, Magic Leap, Blippar, Upskill, MAXST, EON Reality, Vuzix, CyberGlove Systems, Leap Motion, and Sixense Enterprises and others.


Augmented Reality and Virtual Reality Market Segmentation:

Augmented Reality and Virtual Reality Market by Technology, 2020-2029, (USD Million)

Augmented Reality


Marker less


Virtual Reality

No immersive

Semi- and Fully Immersive

Augmented Reality and Virtual Reality Market by Offering, 2020-2029, (USD Million)



Augmented Reality and Virtual Reality Market by Application, 2020-2029, (USD Million)


Aerospace & Defense




Regions Covered in the Global Augmented Reality and Virtual Reality market Report 2022:

  • The Middle East and Africa (GCC Countries and Egypt)
  • North America (the United States, Mexico, and Canada)
  • South America (Brazil etc.)
  • Europe (Turkey, Germany, Russia UK, Italy, France, etc.)
  • Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia)

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The report provides insights on the following pointers:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the Augmented Reality and Virtual Reality Market.
  • Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
  • Market Development: Comprehensive information about emerging markets. This report analyses the market for various segments across geographies.
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Augmented Reality and Virtual Reality Market.

Reason for Buying this Report:

  • It offers informative data on recent advancements and technological trends.
  • For a comparative study of the Augmented Reality and Virtual Reality Market.
  • It offers extensive research on market dynamics such as drivers, restraints, and opportunities.
  • Furthermore, it offers an in-depth analysis of the economic aspects of the businesses.
  • The global analysis of global trading, import, export, and local consumption.
  • Global Augmented Reality and Virtual Reality Market analysis of sellers, vendors, and buyers.
  • It offers an evaluation of competitive landscape.

About us

Exactitude Consultancy is a market research and consulting services firm that helps clients address their most pressing strategic and business challenges. Our market research helps clients address critical business challenges and also helps make optimized business decisions with our fact-based research insights, market intelligence, and accurate data.

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