The wet wipes market is expected to be worth US$ 4.4 billion in 2022 and US$ 7.6 billion by 2032, growing at a 5.6% CAGR from 2022 to 2032.
Consumer willingness to spend on skincare products to improve overall skin texture, as well as increased skin concerns due to rising pollution and stress levels at work, are likely to drive wet wipes demand during the assessment year. In 2022, the wet wipes market will account for 2% of the entire personal care industry, and it is predicted to grow due to rising customer preference for personal care products. During the assessment period 2022-2032, the wet wipes market is anticipated to acquire an absolute $ opportunity of US$ 2.9 Bn.
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Wet wipes are projected to grow in popularity due to the convenience and ease of use they provide to consumers. Wet wipes differ depending on the fabric and the cleaning solution used. Wet wipes are created from a variety of materials, including bamboo, plastic, and rayon. Consumer wet wipes come to the rescue and make life easier, such as baby wipes, which are used to swiftly remove infant blowouts, and cosmetic wet wipes, which are used to clean the face and hands without the use of water or face-wash. To clean corners, household wipes are used instead of disinfectant spray and wet cloths.
Key Companies Profiled
- Johnson & Johnson
- Burt’s Bees
- Farlin Infant Product Corporation
- TLC International
- Nice-Pak Products Inc.
- Excelcare Products.
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Rising pollution and its effects on skin have resulted in an increase in the number of cases of skin problems; every 6/10 persons suffer from skin dryness or pigmentation as a result of everyday exposure to dust and a constantly changing environment. As a result, demand for wet wipes containing essential oils that both wash and nourish the skin is likely to increase market demand for consumer wet wipes.
Growing consumer awareness of the importance of keeping healthy skin is likely to drive demand for consumer wet wipes, which are used to smear the face quickly for a refreshed experience. Manufacturers are increasingly focusing on generating innovative products and investing in research & development to develop soft materials and skin-nourishing substances to meet a wide range of consumer demands.
Chapters Covered in This Report Are As Follow:
- Research Methodology
- Executive Summary
- Market Dynamics
- Wet Wipes Market Outlook by Technology (Current size & future market estimates)
- Wet Wipes Market Outlook by Connectivity Type (Current size & future market estimates)
- Overview by Application (Current size & future market estimates)
- By Regions (Current size & future market estimates)
- Competitive Landscape
- Company Profiles Includes Company Overview, Product & Services Offerings, Financials (only for listed companies), New Developments and Innovation)
- Companies considered for the analysis
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Global Wet Wipes Market by Category
- By Product Type, Global Wet Wipes Market is segmented as:
- Cosmetic Wipes
- Baby Wipes
- Intimate Wipes
- Household Wipes
- By Technology
- By Sales Channel
- Modern Trade
- Departmental Stores
- Drug Stores
- Convenience Store
- Online Stores
- Other Sales Channel
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