As per the study initiated by Evolve Business Intelligence, the global Digital Out of Home Advertising Market size accounted for USD 19.5 Billion in 2022, growing at a CAGR of 11.2% from 2023 to 2030. Digital Out of Home (OOH) Advertising Market, often referred to as DOOH Advertising Market, is a segment of the advertising industry that focuses on delivering targeted and dynamic advertising content to consumers in public spaces using digital screens and displays.
The Digital Out of Home Advertising Market has seen significant growth due to advancements in digital technology and the ability to provide advertisers with more flexible, data-driven, and engaging advertising solutions.
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Key Highlights:
- The global Digital Out of Home Advertising Market size was valued at USD 5billion in 2022 growing at a CAGR of 11.2% from 2023 to 2030.
- North America dominated the market in 2022
- Asia Pacific is expected to fastest-growing at the highest CAGR from 2023 to 2030
Evolve Business Intelligence has published a new market research report on Global Digital Out of Home Advertising Market focusing in various aspects including market size and forecast, market dynamics, competitors market share analysis, market size in terms of value and volume, SWOT analysis, product benchmarking, key players recent developments, and opportunities, among others. The market has also been analyzed based on 4 indicators in the market dynamic chapter which includes Drivers, Restraints, Key Trends, and Challenges. The overall sum of these sections will help to understand the best strategies to be adopted in order to prosper through this industry over short and long terms. The quantitative analysis includes our authentic findings out of this research study where we provided additional insight into what our readers can do to embrace new opportunities or plan against threats that might hinder the market.
In terms of COVID 19 impact, the Digital Out of Home Advertising Market report also includes the following data points:
- COVID19 Impact on Digital Out of Home Advertising Market size
- End-User/Industry/Application Trend, and Preferences
- Government Policies/Regulatory Framework
- Key Players Strategy to Tackle Negative Impact/Post-COVID Strategies
- Opportunity in Digital Out of Home Advertising Market
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Key Players
Some of the major Digital Out of Home Advertising Market players holding high market share include Lamar Advertising Company, NEC Corporation, Samsung Electronics Co. Ltd and Daktronics Inc. These players use partnership and collaboration as a key strategy to gain significant market share to compete with market leaders.
The key players profiled in the report are:
- Outfront Media Inc
- JCDecaux SA
- Clear Channel Outdoor LLC
- Lamar Advertising Company
- NEC Corporation
- Samsung Electronics Co. Ltd
- Daktronics Inc
- Broadsign International Inc
- MvixInc
Segmental Analysis
Market Segment By Type with focus on market share, consumption trend, and growth rate of Digital Out of Home Advertising Market:
- Billboard
- Transit
- Street Furniture
Market Segment By Application with focus on market share, consumption trend, and growth rate of Digital Out of Home Advertising Market:
- Indoor
- Outdoor
Market Segment By End User with focus on market share, consumption trend, and growth rate of Digital Out of Home Advertising Market:
- Automotive
- Personal Care and Households
- Entertainment
- Retail
- Food and Beverages
- Telecom
| Parameters | Details |
| Market Size (2022) | $ 19.5 Billion |
| CAGR (2023 to 2030) | 11.2% |
| Market Segmentation | Type, Application, End User |
| Country Covered | US, Canada, Mexico, UK, Germany, France, Italy, Spain, Nordic Countries, BeNeLux, Rest of Europe, China, India, Japan, South Korea, Indonesia, Malaysia, Australia, Rest of Asia Pacific, Middle East & Africa, and South America |
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Global Digital Out of Home Advertising Market Geographic Coverage:
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Nordic Countries
- Benelux
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Indonesia
- Malaysia
- Australia
- Rest of Asia Pacific
- Middle East and Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of MEA
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
Reasons to Buy this Report:
- Detail analysis of the impact of market drivers, restraints, and opportunities
- Competitive Intelligence providesan understanding of the ecosystem
- Details analysis of the Total Addressable Market (TAM) of your products
- Investment Pockets and New Business Opportunities
- Demand-supply gap analysis
- Strategy Planning
About EvolveBI
Evolve Business Intelligence is a market research, business intelligence, and advisory firm providing innovative solutions to challenging pain points of a business. Our market research reports include data useful to micro, small, medium, and large-scale enterprises. We provide solutions ranging from mere data collection to business advisory.
Evolve Business Intelligence is built on account of technology advancement providing highly accurate data through our in-house AI-modelled data analysis and forecast tool – EvolveBI. This tool tracks real-time data including, quarter performance, annual performance, and recent developments from fortune’s global 2000 companies.
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