For the projection period of 2023 to 2033, Persistence Market Research has undertaken a fresh study of the worldwide automotive window film market. The market appears to have strong growth potential, with a Compound Annual Growth Rate (CGAR) of 5.3% throughout the evaluation period.
The demand is anticipated to increase as a result of manufacturers’ expanding production capacities and rising automotive sector demand. Demand for automobile window films is anticipated to reach a value of US$4.525 Billion in 2023.
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Automotive window films are a popular add-on for vehicle owners, providing protection from the sun’s harsh UV rays, improved privacy and security, and a sleek new look to your car. The automotive window films market is experiencing tremendous growth due to the rising demand for automobiles with enhanced safety features, increased consumer awareness about the benefits of automotive window films, changing consumer preferences towards aesthetics and comfort, as well as growing innovations in terms of product offerings. Manufacturers in this market are investing heavily in research & development activities to create products that offer superior performance in terms of heat absorption & glare reduction, UV ray protection and vibration resistance. These advancements are expected to drive the automotive window films market forward in the coming years.
Key Takeaways of Automotive Window Films Market Study
- In a few years, the overall automotive market is expected to transform completely due to a shift in consumer preference towards the use of branded and durable products that improve vehicle driving experience as well as safety.
- According to a study conducted by Specialty Equipment Manufacturers Association (SEMA), the preference for branded automotive accessories is more prevalent in the Americas automotive aftermarket. Manufacturers align their product offerings as per top-selling models of Toyota, Volkswagen, and Hyundai.
- In extreme weather condition regions, the inside temperature of the vehicle is a considerable factor for a comfortable driving experience. Window films can reduce inside heat by up to 60%.
- The automotive window films market is moderately consolidated; international players hold significant share in the market, with Eastman Chemical Company alone holding more than 10% share in the market.
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Key Players to Retain Strong Market Positions
The automotive window films market is dominated by a handful of players who have good brand image, extensive R&D capabilities, and strong market presence. Tier-I manufacturers in the global automotive window films market – 3M, Eastman Chemicals Company, Saint-Gobain S.A., and LINTEC Corporation – are focusing on adding diverse products to their e-Commerce networks and building proprietary channels to increase their customer reach.
Moreover, key players are focusing on developing distributor networks through strengthening their dealers and distributors at a niche level for strong sales footprint. For instance, 3M Company is expanding its distributor network by appointing authorized dealers and distributors on a regional level.
Automotive Window Films Market Segmentation
By Product Type:
- Dyed Film
- Hybrid Film
- Ceramic Film
- Others (Metalized/ Deposited Film, Carbon Film etc.)
- Passenger Cars
- North America
- Latin America
- East Asia
- South Asia & Pacific
- Middle East & Africa
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Persistence Market Research is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. Persistence Market Research boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductors and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients’ business needs.
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