Digital Out of Home (OOH) Market 2020 IS Booming Worldwide | Top Key Players : JCDecaux Group, Exterion Media Group, The Times Group, EyeMedia

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Digital Out of Home (OOH) Market – Growth, Trends And Forecast (2020 – 2024)

The Digital OOH market typically comprises of digital signage providers who have digital screens across various locations. They partner with different service providers to utilize their real estate to screen digital advertisements of their clients. The integration of real-time data to the digital screens is helping the advertisers create more creative and interactive content due to this there has been an increase in the visibility of the digital screens.

The digital out of home (OOH) advertising market is expected to register a CAGR of 11%, over the forecast period (2019-2024).

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Top Companies in the Global Digital Out of Home (OOH) Market:

JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics Inc., Talon Outdoor Ltd, oOh!media Limited, QMS Media Limited, SevenOne Media GmbH, Stroer SE & Co. KGaA, Exterion Media Group, The Times Group, EyeMedia among others.

Market Overview:

Developed countries continue to have a major share in the market with the highest penetration of screens, while the demand is increasing in developing countries. The increased demand is caused in part by the rise in urban population and by economic development.

– Owing to the rise in urban population, there has been an increase in spending power due to which companies are targeting those regions extensively to improve their penetration in those regions. Aisa-Pacific accounted for the highest population in the middle class, and the economic growth is poised to fuel the spending in advertisements spendings.

– Moreover, there has been steady growth in the amount spent on Advertising. The USA, for instance, topped this list followed by China and Japan. The USA has been rated highest when it comes to the ROI per screen.

– Advertisers are also coming up with more innovative and interactive street furniture due to which the advertisers can engage their audience and can collect data about their audiences.

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Key Market Trends:

Transit Accounts for a Significant Share of Digital OOH Market

– Transit is the most dominant segment, as public transport has been the preferred option by a significant population in Europe, Asia-Pacific due to their advanced and high-density public transport infrastructure.

– The North America region is less dependent on public transport but the region has the most extensive network of airports and accounts for the most number of registered flights in any sector. Due to which, there is a high influx of people at their airports and attracts demand.

– Moreover, with the advent and emergence of smart cities, there has been increased spending on public transport infrastructure owing to which more population is said to use the public transit systems to combat pollution and congestion.

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Influence Of  The ​Digital Out of Home (OOH) Market Report:

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