The report presents an in-depth assessment of the Germany Beauty And Personal Care Products including enabling technologies, key trends, market drivers, challenges, standardization, regulatory landscape, deployment models, operator case studies, opportunities, future roadmap, value chain, ecosystem player profiles and strategies. The report also presents forecasts for Germany Beauty And Personal Care Products investments from 2019 till 2024.
Germany Beauty and Personal Care Products market is forecasted to grow at a CAGR of 4.8% during the forecast period (2019 – 2024).
The Germany Beauty And Personal Care Products market is highly competitive and consists of a number of major players: L’Oreal Group, Procter & Gamble, Beiersdorf AG, Unilever, The Estee Lauder Companies Inc., Shiseido, Riverderm AG among others
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Scope of the Report
Germany beauty and personal care products market is segmented by Personal Care Products (Hair Care Products, Facial Care Products, Shower Gels, Oral Care, Men’s Grooming Products, and Deodorants and Antiperspirants); by Cosmetics/Make-up Products (Facial Cosmetics, Eye Cosmetic Products, Lip and Nail Make-up Products, Hair styling and coloring products); by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, Others); By Category (Mass Products and Premium Products) & by Geography
Key Market Trends
Growing Prominence for Hair Care Products
Germany is witnessing a growing demand for natural products as consumers seek less harmful and healthier offerings featuring ingredients which can enhance ones wellbeing. Furthermore, people in the country are stifled by high relative costs of treatments and a shortage of time. This is where new product lines are adding disruptive innovations through DIY home usage packets which take care of all treatments. Apart from this, the market in the country is driven by the presence of global players such as Beiersdorf AG, Henkel, and various others. Being local, these companies are well aware of the consumer preferences in the country, and are launching new products at a regular interval.
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Rising demand of Oral Care Products
Key players in the Germany oral care market are highly indulged in partnerships with several dental associations, by launching oral care centers and campaigns to create awareness and promote their oral care products. Moreover, these dental associations approve various oral care brands as safe and effective to use. This has also encouraged the customers to invest in mouthwashes and other oral care products, supported by rise in per capita spending for oral hygiene products. GlaxoSmithKline and Procter & Gamble continued to lead the German toothpaste market, as they contain a portfolio of well-known and trusted brands. These companies have gained share, partly with the introduction of a new Sensodyne whitening toothpaste, which is also suitable for those with sensitive teeth. Key players are leveraging online platforms optimally, by selling their products through their own websites, as well as by listing the products in the popular e-retailing websites, in order to improve their brand visibility and reachability of products.
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What are the market factors that are explained in the report?
–Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.
–Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.
–Analytical Tools: Germany Beauty And Personal Care Products Market report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter’s five forces analysis, feasibility study, and investment return analysis have been used to analyzed the growth of the key players operating in the market.
The research includes historic data from 2014 to 2019 and forecasts until 2025 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs.
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