Hair Preparations Market Global Report 2020 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global Hair Preparations market. This Research Report Forecast 2020-2023 is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data.
The global hair preparations market was worth $65.9 billion in 2019. It is expected to grow at a compound annual growth rate (CAGR) of 7.7% and reach $88.7 billion by 2023.
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Scope: 1) By Type: Hair Spray; Conditioner; Shampoo; Hair Oil; Other Types 2) By Distribution channel: Hypermarket/Supermarket; Specialty Store; Online Stores; Convenience Stores; Other Distribution Channels
Companies Mentioned: Unilever plc; Este Lauder Companies Inc; Coty Inc; Procter & Gamble; BASF SE
Regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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The rising level of air pollution is expected to drive the hair preparatrions market. In October 2019 a study from the Future Science Research Centre and EADV Congress revealed that exposure to common air pollutants known as particulate matter (PM) is one of the leading cause for hair loss in humans. According to the report published by World Health Organization (WHO), it is estimated that 90% of the world’s population lives in polluted areas. This is expected to increase the damnd for hair care products in the forecast period.
-An extensive analysis of the Hair Preparations market trends and shares from 2017 to 2023 to identify market opportunities and analyze industry developments
-Comprehensive analysis with respect to investments and price trends that impact the outlook of the Global Hair Preparations market between 2020 and 2023
Counterfeits are made to look like known brands; consumers find it difficult to distinguish genuine products from the counterfeit products, thereby damaging the brand’s reputation and devaluing the investment made by the brand, resulting in loss of revenues. For instance, statistics published by the European Commission states that over 40 million counterfeit articles were confiscated. Therefore, rising instances of counterfeiting limits the growth of the hair preparations market.
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There is a growing preference by consumers for natural ingredient products in the hair preparations market. According to the survey conducted by Kari Gran, 75% of millennial women prefer buying natural products. Hair care product manufacturing companies are focusing on development of natural ingredient products due to rising concerns of allergic reactions, hair and scalp problems by using synthetic ingredients.
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A list of key factors responsible for building the upcoming opportunistic roadmap for the Hair Preparations market at the Global, regional, and country level.
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