U.S. Fruit Concentrate Puree Market Share to Rise at USD 140 Mn By 2025

Shifting consumer focus towards health and fitness coupled with rising nutritious food eating and drinking habits will propel the U.S. fruit concentrate puree market growth. Increasing demand for concentrate puree as healthy alternatives to artificial ingredients and sweeteners, particularly in reduced sugar & low-calorie applications fueling industry development. Growing consumer consciousness pertaining to the minimally processed food products consisting of more natural ingredients will support product penetration over the projected timeframe. According to the Graphical Research new growth forecast report titled “U.S. Fruit Concentrate Puree Market Size By Product (With Sugar, No Added Sugar), By Concentration (Liquid, Powder), By Fruit Family (Berry [Blueberry, Raspberry, Strawberry], Citrus [Orange, Lemon], Exotic [Banana, Apple, Mango, Melon, Pineapple, Coconut, Tomato], Orchard [Apricot, Peach, Pear]), By Application (Food [Baby Foods, Dairy & Frozen Products, Bakery & Confectionary], Beverages [Alcoholic Beverages, Smoothies & Snack Drinks]), By Sector (Industrial, Retail, Foodservice) Industry Analysis Report, Growth Potential, Price Trend, Competitive Market Share & Forecast, 2019 – 2025”, estimated to exceed USD 140 million by 2025

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Strong outlook with versatile applications including baby food, bakery & confectionery, and smoothies, alcoholic drinks and other applications are among key factors driving the U.S. fruit concentrate puree market growth. Rapid development in cold storage infrastructure capacities accompanied by the growing distribution network will proliferate the product demand in U.S. According to the GCCA, the U.S. holds the second largest refrigerated warehouse capacity after India, at 131 million cubic meters in 2018.

Upsurge in the sales of the organic baby food products & formula owing to the rising consumer concerns pertaining to the several adulteration practices will foster the growth of the U.S. fruit concentrate puree market demand. In addition, the surging demand in the premium baby products category owing to a steady growth in the consumer spending capacity will further drive the overall fruit concentrate puree industry.

Stringent government regulations and guidelines pertaining to the use of chemicals and artificial ingredients in several food products will provide a strong outlook for business expansion. For instance, as per the FDA guidelines in the U.S., infant formula manufacturers are required to notify the FDA regulatory bodies for approval before commercializing the product in the market. Upsurge in the consumption of packaged and canned food products coupled with established retail network offering improved product distribution and availability will generate notable gains over the forecast timeframe.

No Added Sugar will witness CAGR at over 6% in terms of revenue up to 2025. Rise in health consciousness supported by government recommendations and other renowned organizations toward reducing the daily sugar intake will surge the segment share. For instance, the American Heart Association recommends daily added sugar intake limit of 25 grams for women and 36 grams for men. Moreover, surging prevalence of cardiovascular disease and obesity coupled with soaring diabetes among youth & adults has led to an increase in consumption of low sugar variants of the product.

Liquid segment accounted for over 85% share in the overall U.S. fruit concentrate puree market in 2018. Ease in digestion, reduced cooking time, increased shelf life and enhancement in texture and color are among key properties driving the segment demand. Rise in the number of lactose intolerance among the babies and adult populace coupled with easy transportation and handling option have further led to increased consumption of ready-to-serve formula and concentrated liquid products.

Exotic fruits including mango, banana, melon, apple, coconut, tomato and pineapple account for more than 35% share in 2018. Easy storage and extended shelf-life of exotic concentrate puree owing to the introduction of new packaging solutions by the manufacturers will propel the industry share. Ease in the availability of fresh fruits accompanied by consumer preferences for exotic flavored food & beverages containing required nutritional content and taste will steer the product demand over the projected timeframe.

Food segment will witness CAGR at over 5.5% in terms of revenue up to 2025. Inclination towards processed food among consumers due to changing lifestyles has resulted in an increased consumption of packaged food items including baby foods, dairy & frozen products, bakery & confectionary. Infants and children are vulnerable to several food-borne diseases owing to their weak immune systems, which will fuel product demand. Growing health consciousness and the strengthening of brand marketing owing to increase in the number of working women across the U.S. have led to increase in demand for infant formula used in baby foods, which will further augment the industry expansion.

Foodservice segment accounted for over 30% share in the overall U.S. fruit concentrate puree market in 2018. Growing foodservice sector across the U.S. supported by increasing income levels has escalated the on-trade product penetration in restaurants, cafeterias, catering operations. Additionally, shifting consumer preference towards ready to eat and convenience foods owing to busy work schedules will supplement the product demand across numerous food and beverage applications.

Key business competitors operational in the U.S. fruit concentrate puree market are Doehler Group, Tree Top, Kerry group, Stahlbush Island Farms, Oregon, Kerr Concentrates, Monin Incorporated, Cobell, AGRANA Beteiligungs-AG. Notable industry players are adopting various strategies such as new product launches, strategic mergers & acquisitions, and production capacity expansion to boost their sales revenue. For instance, in January 2018, Oregon announced to have completed the purchase of a 26-acre property and 165,000 square-foot food processing facility in Salem, India. This will allow the company to increase its production capacity and expand its offering of new & creative products for retail and foodservice.

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Table of Content:

Chapter 3      U.S. Fruit Concentrate Puree Industry Insights

3.1  Industry segmentation

3.2  Industry landscape, 2013- 2025

3.3  Industry ecosystem analysis

3.3.1     Raw Material

3.3.2     Manufacturers

3.3.3     End-Uses

3.3.4     Distribution Channel

3.3.5     Profit margin analysis

3.4     Vendor matrix

3.5     Technology landscape

3.6     Regulatory landscape

3.6.1     Processing guidelines Processing Food Défense Organic Ingredients Temperature Age requirement Shelf life Pesticides

3.6.2     Analytical requirements Microbiological and analytical testing and reporting requirements Brix and pH levels

3.6.3     Finished Products Fruit Puree Concentrated Single Strength Flavor and aroma Color Texture Defects Foreign Material

3.7     Industry best practices & key buying criteria

3.8     Pricing analysis, 2013 – 2025

3.8.1     Cost structure analysis, 2018

3.9     Innovation and sustainability

3.10    Industry impact forces

3.10.1   Growth drivers Elevation of the baby food sector in the overall food & beverage industry Increasing consumption of natural food products

3.10.2   Industry pitfalls & challenges Harmful effects of excessive fruit concentrate puree consumption

3.11    U.S. fruits-based products industry overview

3.11.1   Trends

3.11.2   Production

3.11.3   Consumption

3.11.4   Imports trade statistics (fruits and vegetables)

3.12    Growth potential analysis, 2018

3.13    Competitive landscape, 2018

3.13.1   Company market share analysis, 2018

3.13.2   Company performance analysis, 2018

3.13.3   Key stakeholders

3.13.4   Strategy dashboard

3.14    Porter’s analysis

3.15    PESTLE analysis

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