Because people worldwide are becoming more and more aware of the importance of maintaining good oral health and cleanliness, the demand for toothbrushes is anticipated to grow at the fastest rate through 2033, at a CAGR of 5.3%. The primary focus of major businesses is developing brushes in a variety of shapes and sizes to satisfy various consumer brushing requirements.
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Following excerpts from Fact.MR’s report on the global oral hygiene market are crucial to the market’s future prospects
- On the basis of products, the toothpaste segment is expected to account for the largest revenue share of the market. This segment is expected to grow at a CAGR of 4.5%. The toothbrush segment currently holds the second spot. The toothbrush segment is projected to account for nearly one-fourth revenue share of the product type segment by the end of 2017.
- Based of distribution channel, the hypermarket/supermarket segment is estimated to account for nearly half of the revenue share of the global oral hygiene market by 2017-end. This is primarily owing to increasing construction of hypermarket/supermarket in emerging countries such as India and China. Moreover, hypermarkets/supermarkets can accommodate massive stocks of oral products and also enable consumers to choose from a wide-range of options. Meanwhile, departmental stores will remain the second largest distribution channel for oral care products. The departmental stores segment is expected to surpass a market valuation of US$ 18,181 Mn over 2022, expanding at a CAGR of more than 5.2%.
- The oral hygiene market in Europe is expected to remain highly lucrative throughout the forecast period. The region’s market is expected to surge at a CAGR of over 5% between 2017 and 2022. This is primarily owing to factors such as existence of a large patient pool, rapid adoption of new oral care products and widespread prevalence of dental caries and other periodontal diseases in Europe.
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“Increasing Adoption of Cosmetic Spa Services and Innovative Dental Care Products”
1. Increase awareness of cosmetic spa services and innovative dental care products through targeted marketing campaigns.
2. Develop partnerships with local beauty salons and spas to offer discounts on cosmetic spa services and innovative dental care products.
3. Create educational materials about the benefits of cosmetic spa services and innovative dental care products to help consumers make informed decisions.
4. Utilize social media platforms to showcase the latest trends in cosmetic spa services and innovative dental care products.
5. Offer incentives such as loyalty programs, free samples, or discounts for repeat customers to encourage adoption of these services and products.
6. Develop a referral program to reward customers who refer friends or family members to use the services or purchase the products.
7. Host events such as seminars, workshops, or webinars to educate consumers about the benefits of cosmetic spa services and innovative dental care products.
8. Collaborate with influencers in the beauty industry to promote the use of these services and products among their followers. 9. Invest in research and development efforts to create new, cutting–edge treatments that will appeal to a wider audience of consumers.
10. Utilize customer feedback surveys to gain insights into what customers are looking for when it comes to cosmetic spa services and innovative dental care products, so that you can better tailor your offerings accordingly
Competition Tracking
Some of the prominent companies functioning in the global oral hygiene market include The Procter & Gamble Company, Colgate-Palmolive Company, Unilever PLC, GlaxoSmithKline plc, Lion Corporation, Henkel AG & Co. KGaA, Koninklijke Philips N.V., The Himalaya Drug Company, and LG Electronics Inc. Many of these player are actively focusing on product innovation and channelizing investments in research and development in order to increase their product portfolio. Players are trying to compete in various fronts, owing to the heterogeneous nature of the market.
Key Segments in Oral Hygiene Products Industry Research
- Product
- Toothpaste
- Toothbrush
- Mouthwash/Dental Rinse
- Dental Floss
- Dental Accessories
- Distribution Channel
- Hypermarkets/Supermarkets
- Departmental Stores
- Online Sales
- Other Retail Formats
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Regional analysis includes
- North America (U.S., Canada)
- Latin America (Brazil, Mexico, Argentina, Chile, Peru, Rest of LATAM)
- EU – (Germany, France, Italy, Spain), UK, BENELUX (Belgium, Netherlands, Luxemburg), NORDIC (Norway, Denmark, Iceland, Sweden), Eastern Europe (Poland, Ukraine, Czech Rep. etc.), Rest of Europe
- CIS & Russia
- Japan
- Asia Pacific Excluding Japan (Greater China, India, S. Korea, ASEAN Countries, Rest of APEJ)
- Middle East and Africa (GCC Countries, Turkey, Iran, Israel, South Africa , Rest of MEA)
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