Global Packaged Coconut Water Market To Capture A CAGR Of 20.95%, While Touching Approximately USD 18.78 Billion By 2028 – Report By Introspective Market Research

Packaged Coconut Water

Market Overview

The global packaged coconut water market has witnessed significant growth, with the market size reaching USD 4.96 billion in 2021. This market is projected to expand further and reach USD 18.78 billion by 2028, exhibiting a remarkable CAGR of 20.95% during the forecast period from 2022 to 2028.

Coconut water,  the clear liquid found inside immature coconuts, has gained popularity as a refreshing and nutritious beverage. With its composition of 3.2 percent sugar, minimal fat and protein, and over 90% water content, coconut water offers a range of health benefits. Packaged coconut water, available in bottles, cans, and pouches, offers an extended shelf life and enhanced mineral and vitamin content. Additionally, market players are introducing variations like turmeric, fruit pulp, and ginger-infused coconut water to augment nutritional value.

Top Companies Involved are:

Amy & Brian Naturals, GraceKennedy Limited, Green Coco Europe Marketing und Vertriebsgesellschaft mbH, PepsiCo Inc., The Coca-Cola Company, Jain Agro Food Products Private Limited, Dabur India Ltd, Pure Tropic, C2O Pure Coconut Water LLC, Blue Monkey, Harmless Harvest, Taste Nirvana, Bai Brands, Exotic Superfoods, Del Monte, Purity Organic LLC and other major players.

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Market Drivers and Opportunities

Growing Health Awareness and Demand for Flavored Coconut Water

Rising health consciousness and awareness of the nutritional benefits of coconut water are propelling the packaged coconut water market. The ease of transporting packaged coconut water compared to whole coconuts, coupled with its popularity during sports and fitness activities, contributes to its market growth. Beyond hydration, coconut water is embraced for its antioxidant properties and nutrient content, attracting health-conscious consumers seeking natural and wholesome beverages.

Recent Developments

  • In June 2021, Del Monte launched bottled King Coconut Water, tapping into health and flavor benefits. This offering set new standards in the growing packaged coconut water market.
  • In July 2021, Danone Manifesto Ventures acquired a controlling stake in Harmless Harvest, a leader in organic coconut-based products. This collaboration strengthens Danone’s presence in the fresh dairy and plant-based foods and beverages sector.

The Report Will Include A Major Chapter

  • Patent Analysis
  • Regulatory Framework
  • Technology Roadmap
  • BCG Matrix
  • Heat Map Analysis
  • Price Trend Analysis
  • Investment Analysis

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Packaged Coconut Water Market Segmentation:

By Packaging Type: The packaging type segment in the packaged coconut water market is expected to witness the dominance of paperboards during the forecast period. Eco-friendly options like Tetra Pak have gained popularity due to their sustainability and convenience. Leading market players such as Vita Coco and O.N.E prefer paperboard and carton packs, which account for over 65% of coconut water packaging. Notably, paperboards are favored in countries like China, Russia, Brazil, and India, where they are the preferred choice for beverage packaging. Paperboard packaging offers cost-cutting opportunities and aligns well with the eco-conscious preferences of consumers.

By Variant: The packaged plain coconut water segment holds substantial demand, particularly for medical formulations and cosmetic applications. Unflavored coconut water is preferred for its natural state and adaptability for various end-users. The segment’s growth is driven by its lower calorie content and absence of preservatives, making it a healthier choice. On the other hand, flavored coconut water, sweetened with natural flavors, caters to consumers seeking a refreshing and healthy alternative to traditional sugary beverages. The evolving taste preferences of consumers, especially in developed countries, contribute to the rise of flavored health drinks in the market.

By Nature: Organic packaged coconut water is anticipated to hold a significant market share due to the growing demand for organic and natural products. Consumers are increasingly inclined toward organic options, driven by health considerations and environmental awareness. Given the health benefits and low-calorie count of coconut water, it aligns well with the preferences for health-conscious and eco-conscious consumers. Manufacturers are focusing on enhancing the appearance and packaging of organic coconut water products to appeal to a wider global customer base.

By Distribution Channel: The offline distribution channel, including supermarkets and hypermarkets, is projected to maintain a significant market share. Effective distribution and logistical sources are vital due to the relatively short shelf life of coconut water products. In particular, supermarkets and hypermarkets are suitable for bulk sales, and their presence is pronounced in regions like North America and emerging markets like India. The rise of online shopping, driven by millennials and Gen Z, has also boosted the availability of coconut water through e-commerce platforms. As the online grocery market expands, this distribution channel is expected to contribute further to the growth of the packaged coconut water market.

By Packaging Type

  • Paperboards
  • Plastic
  • Others

By Variant

  • Plain
  • Flavored

By Nature

  • Organic
  • Conventional

By Distribution Channel

  • Online
  • Offline

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For this report, Introspective Market Research has segmented the Packaged Coconut Water Market based on region:

Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)

Asia-Pacific: The Asia-Pacific region is poised to dominate packaged coconut water consumption, with China, India, Indonesia, and Australia leading the way. Coconut water holds deep cultural and traditional significance in this region, especially in countries like Thailand, where it is considered a healthy and isotonic beverage. The millennial population, in particular, embraces coconut water as a post-exercise hydration option. Additionally, Asia-Pacific’s role as a significant coconut producer influences the quality and availability of coconut water products. The rapid urbanization, changing lifestyles, and increasing disposable incomes in these countries contribute to the sustained growth of the market.

North America: Health awareness and the preference for natural beverages have positioned North America as a prominent market for packaged coconut water. With well-developed retail landscapes, product launches, and investments from multinational food and beverage companies, the region is witnessing a significant uptick in demand. Consumers are opting for coconut water over sugary and carbonated drinks, aligning with the global trend of healthier choices. The accessibility and availability of packaged coconut water, along with evolving consumer preferences, contribute to its growth trajectory in North America.

Europe: The European market is witnessing substantial growth in the packaged coconut water segment. Rising disposable incomes, along with a heightened awareness of natural and healthier products, are driving the demand for coconut water. Countries like Germany, Italy, and the United Kingdom are leading this trend, with consumers seeking beverages that offer both refreshment and health benefits. The infusion of coconut water into various product offerings and the expansion of distribution channels contribute to the upward trajectory of the market in Europe.

North America

  • US
  • Canada
  • Mexico

Eastern Europe

  • Bulgaria
  • The Czech Republic
  • Hungary
  • Poland
  • Romania
  • Rest of Eastern Europe

Western Europe

  • Germany
  • UK
  • France
  • Netherlands
  • Italy
  • Russia
  • Spain
  • Rest of Western Europe

Asia Pacific

  • China
  • India
  • Japan
  • South Korea
  • Malaysia
  • Thailand
  • Vietnam
  • The Philippines
  • Australia
  • New Zealand
  • Rest of APAC

Middle East & Africa

  • Turkey
  • Bahrain
  • Kuwait
  • Saudi Arabia
  • Qatar
  • UAE
  • Israel
  • South Africa

South America

  • Brazil
  • Argentina
  • Rest of SA

COVID-19 Impact Analysis

The global pandemic disrupted supply chains and manufacturing, impacting the coconut water market. Lockdowns, travel bans, and changing consumer behaviors led to fluctuations in demand and supply. While demand for coconut water surged due to its health benefits, supply chain limitations, and reduced availability of coconuts created challenges. The packaged coconut water market is on a growth trajectory, fueled by health consciousness, innovative variations, and changing consumer preferences for natural and nutritious beverages. With a focus on sustainability, flavor innovation, and expanding distribution channels, the market is set for continuous expansion in the years ahead.

Scope of the Report:

The latest research on the Packaged Coconut Water Market provides a comprehensive overview of the market for the years 2023 to 2030. It gives a comprehensive picture of the global Packaged Coconut Water industry, considering all significant industry trends, market dynamics, competitive landscape, and market analysis tools such as Porter’s five forces analysis, Industry Value chain analysis, and PESTEL analysis of the Packaged Coconut Water Market. Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help to understand the market direction and movement in the current and upcoming years. The report is designed to help readers find information and make decisions that will help them grow their businesses. The study is written with a specific goal in mind to give business insights and consultancy to help customers make smart business decisions and achieve long-term success in their particular market areas.

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