Toy Market Global Industry Trends and Enhancements Scenario: LEGO Group, Mattel Inc., Hasbro, Bandai Namco, Vtech, Clementoni

Global Toy Market Research Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country (2020 Edition): Market Insights And Outlook Post Covid-19 Pandemic (2020-2025)

The Covid-19 pandemic has a minimal impact on the global toy industry despite the supply chain disruptions and closure of retail outlets as the e-commerce channel facilitated the growth of the market. The pandemic resulted in closure of schools and kids need to be entertained and engaged within the confines of home and this also has driven the market of toys.

Further, rising population and surge in purchasing power of citizen of developing economy will act as a catalyst in the growth of toy industry considering the weak correlation between global economy and toy market, The toy market will record a mild growth rate in the financial year of 2020.

According to the research report, the Global Toy Market is projected to display slow but sustained growth represented by a CAGR of 1.4% during 2020 – 2025. The Global Toy Market was valued at USD 22.10 Billion in the year 2019 with North America leading the regional market share.

The Toy Market research report discusses the key drivers influencing global growth, opportunities, current challenges and the risks faced by key players and the market as a whole. From the competitive advantages of different types of products and services, the development opportunities and consumption characteristics and structure analysis of the downstream application fields are all analysed in detail.

Competitive Landscape and Global Market Share Analysis

The major players covered in Toy are: LEGO Group, Mattel Inc., Hasbro, Bandai Namco, Vtech, Clementoni, Goliath Games, Playmobil, Tomy, Ravensburger, Thomas & Kosmos

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Market segmentation

Toy market is split by Type and by Application. For the period 2015-2025, the growth among segments provides accurate calculations and forecasts for sales by Type and by Application in terms of volume and value.

In the toy industry, companies have strategically positioned themselves in specific categories. For example, Mattel is focused on toys in the pre-school segment and dolls, whereas Hasbro is mostly dedicated in the actions figure, games and puzzle segments.

Under the Age segment, toys for 0-8 years are expected to hold the major market share as per the current scenario, the demand for toys for 0-8 years will be majorly from emerging economy. Further, Supermarkets are expected to account for the largest sales channel, mainly based on convenience and accessibility for an urban consumer to shop.

The report analyses Toy Market By Product Type (Games and Puzzles, Infant and pre-school toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Others).

The report assesses the Toy Market By Age (0-8 years, 8-15 years, 15 years and above).

The report assesses the Toy Market By Distribution Channel (Ecommerce, Supermarket, Traditional Stores, Departmental Stores, Others)

Key Target Audience

  • Toy Manufacturers
  • Online Retailers
  • Consulting and Advisory Firms
  • Investment Banks and Equity Firms

Regions and Countries Level Analysis

Regional analysis is another highly comprehensive part of the research and analysis study of the global Toy market presented in the report.

The report offers in-depth assessment of the growth and other aspects of the Toy market in important countries (regions), including: North America (United States, Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia), South America (Brazil, Argentina, etc.), Middle East & Africa (Saudi Arabia, Egypt, Nigeria and South Africa) and ROW.

The American market is expected to lead the global market throughout the forecast period. The increasing awareness for safety of workers and government regulations are expected to infuse market growth tremendously.

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This, combined with the increase in research and development of the Toy, is estimated to propel the growth of the Toy market during the forecast period. However, there are several environmental and governmental regulations on the use or discharge of Toy, primarily to reduce casualties and minimize its adverse effects on the environment.

Also, where possible, we will provide an additional COVID-19 update supplement/report to the report in Q3, please check for with the sales team.

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